Timing
Track A – SQL
Hall "Manhattan"
Track B – Data Engineering & Fabric
Hall "City"
Track C – Power BI, Analytics & AI
Hall "New York"
08:30 - 09:30
REGISTRATION
09:30 - 11:00
KEYNOTE - Inspire. Build. Lead. WITH DATA
Microsoft Data Platform Unplugged
Margarita Naumova
Gabi Münster
Dr. Dani Ljepava
Borko Novakovic
Ben Weissman
11:20 - 12:10
Accelerate SQL Server Migration with Azure Arc and Copilot to Next-Gen Azure SQL Managed Instance
Hall “Manhattan”
Uros Milanovic
Dr. Dani Ljepava
Become the Fabric pipeline guru in your organization
Hall “City”
Emilie Rønning
Stop defining the same data twice - getting started with Fabric IQ
Hall “New York”
Brian Bønk
LUNCH 12:10 - 13:30
During lunch you can also join:
12:20 - 13:00 Ask Me Anything: Migrating On-Prem SQL Server to Azure SQL – Real-World Experience
Hall “Manhattan”
Borko Novakovic
Dr. Dani Ljepava
12:20 - 13:00 The anatomy of a data product
Hall “City”
Johan Ludvig Brattås
Chat talks (4*10):
Hall “New York”
12:20 – 12:30 – Alessandro Gherardi – How to approach a Power BI refactoring project
12:30 – 12:40 – Gregor Prohaska – Why Speaking as an introvert is a good thing…
12:50 – 13:00 – Julia Førde – Common Misconceptions About Databricks, and the Reality
13:00 -13:10 – Brian Bønk – To win or not to win – it not the question
13:30 - 14:20
REST APIs, AI and Vectors in SQL Server 2025
Hall “Manhattan”
Ben Weissman
OneLake Security - Centralized Data Security for Microsoft Fabric
Hall “City”
Gabi Münster
From direct query to Direct Lake - Supercharge your live-data reporting for on-premise data
Hall “New York”
Gregor Prohaska
14:40 - 15:30
Beyond CDC: Exploring Change Event Streaming in SQL Server 2025
Hall “Manhattan”
Margarita Naumova
Is Databricks Ready for Reporting and Analysis?
Hall “City”
Julia Førde
DevOps for Power BI: ensuring best practices compliance with Tabular Editor and PBI Inspector
Hall “New York”
Alessandro Gherardi
15:50- 16:40
The Latest Performance Improvements in Azure SQL Database, Managed Instance, and SQL Server 2025
Hall “Manhattan”
Ola Hallengren
Hall “Manhattan”
Terraform + Microsoft Fabric = OneLove
Hall “City”
Rune Ovlien Rakeie
Power BI Beyond Read-Only: Writebacks and Automation with Fabric User Data Functions
Hall “New York”
Dhyan Rathore
17:00- 17:50
Thē wönderfűl wôrld of ćollåtions, eñcodingß and téxt sţoræge
Hall “Manhattan”
Mladen Prajdic
Releasing the Potential of Microsoft Real-Time Intelligence through AI Agents
Hall “City”
Frank Geisler
Marcel Franke
Upstream First: Why 80% of Power BI Performance Is Won Before the Model Exists
Hall “New York”
Ioannis Philippides
18:00 - 20:00
Beers and QUIZ/After Party
Show your knowledge, score points, and compete for BIG PRIZES!
The quiz takes place during the After Party and you can join directly from your phone. Fast, fun, and interactive - plus the chance to win:
• A 2-day getaway at Starosel Wine & Spa, provided by eDynamix
• A Volvo test drive weekend with the Volvo model of your choice, provided by Moto-Pfohe
• A Pirin Hill Gift Box
• Luxury Hugo Boss gift sets and business surprises, provided by Office 1
